Outsourcing Exceeds Lease Income up to 300%
Unlike leasing, the inventory is owned by the retailer. The greatest advantage is that the
retailer retains the gross profit. In a properly run footwear department, the gross profit, less
expenses, exceeds lease income, by 60-300%.
Footwear: A Destination Product
Footwear represents a destination product. Surveys reveal that customers are more loyal to
footwear solutions than apparel. As an example, Nordstrom's started as a shoe store. They have
maintained a "footwear" sensibility and currently have the highest footwear penetration of any
department or specialty store chain in the nation.
Footwear: Challenges
Historically footwear was leased to specialists because it represented more difficult inventory
management due to multiple sizes, widths and seasonality. The challenges footwear represents to
apparel retailers are that footwear buying is very different from apparel and accessories buying.
Footwear merchandising and buying responsibilities are not effectively transferred to apparel or
accessory staff members. Often skilled footwear buyers are not available. Frequently, buyers hired
with backgrounds in large companies had negotiating leverage sufficient to mask modest or
substandard buying skills. Hiring a footwear buyer and developing the support staff carries
greater risk than leasing or outsourcing.
Pace provides outsourcing services with performances that can be evaluated in a variety of clients
as references.
Footwear Outperforms Apparel
In national surveys, footwear outperforms apparel in sales per square foot. Pace operations
generate performance 2 to 3 times higher than national footwear benchmarks. Typically, our
clients experience sales per square foot from $400-$1000 in small and mid markets. In stronger
markets, the sales per square foot are significantly higher.
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